Volkswagen Unveils South China Strategy

Plans to triple the sales volume from 150,000 units to half a million a year

Volkswagen Group China, along with Shanghai Volkswagen and the FAW-Volkswagen, has unveiled its south china strategy.

According to the company, South China strategy will be implemented in four areas: in the field of sales and marketing, where it aims to achieve sustained growth and stronger market performance and position; in customers and services, where it seeks to cultivate partnerships with the retail partners to enhance their brand images; in products and technology, where it plans to develop a new product line and launch 20 new or updated models between 2010 and 2012; and in regional contributions, to develop sustainable corporate and social responsibility programs.

Dr. Winfried Vahland, president and CEO of Volkswagen Group China, said: “Nine months after the kickoff of Strategy 2018, we put our focus on South China to further develop our presence here. Together with our two joint ventures, we plan to more than triple our sales volume in South China from 150,000 units to more than half a million a year, including the Volkswagen, Audi, Skoda, Bentley und Lamborghini brands.

At the same time we are striving to increase our market share in South China to the national performance. We are committed to the sustainable development of southern society, which will further enhance the rapid development of Volkswagen Group in China.”