US Highland signs two regional master dealerships
US Highland, a manufacturer of motorcycles, has signed two regional master dealers covering the mid-west region.
The company's strategy is to build a network of 10 regional or master dealerships that sell, develop and support territorially defined dealerships within their region.
A major benefit to the dealers, besides quality and performance of Highland motorcycles, is that the bikes are custom fit for each customer, which is combined with a normal two week factory delivery eliminating the need of inventory.
US Highland COO Darin Long said that Highland regional dealers are key to their distribution and support model.
Each one will serve on the Highland Dealer Board helping us create a better customer distribution, service and support model, Long said.
We receive many new dealer inquiries daily that will now be delivered to our regional dealers for dealership development and expansion.
New dealer interest is well balanced across the country and continues to exceed our expectations.”
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