Toyota To Unveil Prius Plug-in Hybrid In Major Markets
Approximately 600 units will be introduced in Japan, Europe and the US during H1, 2010
Toyota Motor Corporation (TMC) is all set to introduce its 'Prius Plug-in Hybrid', a plug-in version of the third-generation Prius gasoline-electric hybrid vehicle, in major global markets.
Approximately, 600 units will be introduced in Japan, the US and Europe over the first half of 2010, for use by governments and businesses.
In Japan, TMC will lease approximately 230 units to government ministries, local governments selected for the Japanese Ministry of Economy, Trade and Industry's EV & PHV Towns program, and corporations as well.
In the US, approximately 150 units will be provided to government agencies, corporations, universities and research agencies for use in a demonstration program aimed at collecting driving data and spurring the development of battery-charging infrastructure.
In Europe, the company will lease approximately 200 units, with approximately 100 going to the City of Strasbourg, France. The Prius Plug-in Hybrid will also be introduced in the UK and Portugal, with the company also considering 10 other European countries, including Germany and the Netherlands, along with countries in other regions, such as Canada, Australia and New Zealand.
Reportedly, the hybrid can be charged using an external power source such as a household electric outlet, and is the first vehicle produced by TMC to be propelled by a lithium-ion battery.
Furthermore, due to the battery's expanded capacity, the vehicle has an extended electric-vehicle driving range, enabling use as an electric vehicle (EV) for short distances, while for medium and long distances, after battery power depletes to a level no longer allowing EV driving mode, the vehicle functions as a conventional gasoline-electric hybrid vehicle (HV).
Related Insight
Suppliers Directory
Auto Components Chassis & Suspension Powertrain Paints & Materials
Technology Automobile Technology Testing
Leasing & Insurance
Supply Chain Automobile Distribution Fleet Management
Green Technology Green Vehicles Green Powertrain
Intelligence
“Competing For Share Of Global Automotive Industry Spend In 2010-2011” is a new report published by ICD Research that analyzes how industry suppliers’ media spend, marketing and sales strategies & practices and business planning will be shaped in 2010 to 2011. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers to the chemicals industry. The report also identifies automotive manufacturers and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels. Reports Buy online from $2000
Comments may be moderated for spam, obscenities or defamation.