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Tesla eyes Europe for electric car sales

ABR Staff Writer Published 03 April 2008

Encouraged by the weak dollar value, Tesla Motors has decided to sell the Roadster, its electric sports car, in Europe by the third quarter of the current financial year, reported the Financial Times.

According to Ze'ev Drori, CEO of Tesla, the car which started being manufactured at the company's US facility in March 2008, will be sold for approximately E100,000. In addition to the falling dollar value, Mr Drori said that the shorter average distance driven by European motorists and the tax advantages that are offered to electric and zero-emission cars in the continent is what supported Tesla's decision to sell the vehicles in Europe. It is reported that the company would be targeting big car market such as Germany, France and the Netherlands, in addition to countries like Norway and Denmark, because of the tax incentives they offer. However, Tesla may not be able to sell the vehicle in the UK because it produces no-right-hand-drive vehicles. The company reportedly plans to set its production target for Europe as 250 cars per month. Tesla is reported to have attained a special status in the commercial production of high-performance electric cars owing to the electric motors they encompass.

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