Tata Motors Launches New Initiative To Enhance Customer Service
Tata Motors has launched a new customer service initiative Tata Motors Service Edge, which is constructed on three service attributes, including ‘response in minutes, resolve in hours’, ‘service with unmatched reliability’ and ‘assured value for money’.
According to Tata Motors, the service attribute, 'response in minutes, resolve in hours' will bring speedy assistance to customers when in need with 24X7 on-road assistance programme, rapid repair, e-service appointments and speed-o-service that offers quick repair service within 60 to 120 minutes; 'service with unmatched reliability' attribute ensures the problem diagnosis with flying doctors, quality repairs, and symptom based diagnostics that ensures quick check of the vehicle.
In addition, with the 'assured value for money' the company has standardized and regulated service and repair charges, which comes with value care, Tata Motors’ original parts (TOP), Tata Motors insurance, extended warranty, and gold club.
The company said that it has also tied up with global majors and experts in their areas to promote a host of value added services, like anti-corrosion, car enrichment, fuel additives, decarbonisation, to help retain newness of vehicles.
Rajiv Dube, president of passenger cars at Tata Motors, said: “We thank our esteemed customers for their long-standing support to Tata passenger vehicles. To create an even deeper customer connect, we have harnessed our learnings from customers to conceive Tata Motors Service Edge. We believe it will help take our service to a greater level of effectiveness and customer satisfaction.”
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