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Kia Introduces Ray Plug-in Hybrid Concept In Chicago

ABR Staff Writer Published 10 February 2010

Kia Motors America (Kia) has unveiled the 'Ray' Plug-in Hybrid concept at the 2010 Chicago Auto Show. The Ray concept is based on its 'EcoDynamics' concept and is designed to be powered by an all-aluminum 153-horsepower Gasoline Direct Injected (GDI) 1.4-liter engine.

According to Kia, the Ray, powered by a GDI 1.4-liter engine, is mated to a permanently-engaged fixed ratio continuously variable transmission (CVT), used in combination with a 78kw electric motor. Depending on driving conditions, power is sent to the wheels from the gasoline engine, the electric motor or both together. This concept is front-wheel drive with a four-wheel independent suspension.

The company said that enhancing the EcoDynamics, Ray concept's system is equipped with an engine-power saving alternator management system and a toggle gear-shift up/down indicator, to encourage economical driving. The custom-designed low-rolling resistance with a hexagon pattern, narrow 20-inch (195/50R20) tires is also featured to improve it's efficiency.

Ray is designed to reach driving distances of around 50 miles (80 kilometers) using its electric motor on a single charge. It has a fuel economy rating of around 202 miles per gallon (85.9 kilometers per liter) and has a total range of 746 miles (1200 kilometers).

In addition, the Ray deploys a new 'cool car' technology, including nano-laminate films and cool-glazing materials applied to the concept to reduce solar heat and keep the interior cool. The center stack features Kia UVO, powered by Microsoft advanced infotainment system.

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