Harley-Davidson Selects BNP Paribas
Published:19-November-2009
By Staff Reporter
To facilitate the sale of its Italy-based motorcycle company, MV Agusta
Harley-Davidson has selected the investment banking firm, BNP Paribas in Milan, to assist Harley-Davidson in the sale of MV Agusta. Currently, the company is identifying potential buyers for the Italian-based motorcycle company.
John Olin, senior vice president and chief financial officer of Harley-Davidson, said: "MV Agusta is a highly desirable company for the right buyer. MV Agusta has a proud heritage and strong brand, high-quality exciting and beautiful products, and passionate enthusiasm on the part of its customers, employees and dealers, and we are confident in our expectation that we will identify an appropriate buyer."
Under Harley-Davidson's ownership, MV Agusta has restored production operations and continues to invest substantially in product development, as evidenced by the recent launch of the all new Brutale and F4 models, which generated a highly enthusiastic response among customers and key trade media at the Milan show. MV Agusta is also returning to a position of prominence in the premium performance sport motorcycle category.
