Ford sets out hybrid future, 250,000 to be produced by 2010
Ford chairman and CEO Bill Ford has laid out his blueprint for the company's future hybrid production in a speech to staff. The blueprint includes increasing hybrid production to 250,000 vehicles annually by 2010 and increasing the number of Flexible Fuel Vehicles the company produces to as many as 280,000 units in 2006.
Presently, Ford produces only about 24,000 hybrid vehicles annually. However it is the only American auto company to produce hybrids and the one cross-over model it offers was the first SUV hybrid in the world. In his speech Ford committed to add to the Escape Hybrid SUV later this year with the production of its second hybrid, the Mercury Mariner Hybrid. By 2008, Ford will have five hybrids on the road, including the Ford Escape, Mercury Mariner, Ford Fusion, Mercury Milan and Mazda Tribute. Furthermore, by 2010, Ford plans to increase hybrid production to approximately 250,000 units annually – with more than half of the Ford, Lincoln and Mercury line-up having hybrid capability. Additionally, Ford said that, for the first time, the company is to offer Flexible Fuel technology on America's best-selling vehicle – the Ford F-150 – for the 2006 model year. Ford Crown Victoria, Mercury Grand Marquis and Lincoln Town Car also will offer the ethanol-fueled option in 2006.
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