Ford Expands Collaboration With INRIX
Published:07-January-2010
By Staff Reporter
INRIX, a provider of traffic and navigation services, has announced at the 2010 Consumer Electronics Show (CES) that it will provide Ford Motor with real-time traffic information and enhanced routing for all Ford vehicles with SYNC.
The capabilities enhance the consumer experience with the Ford SYNC with Traffic, Directions and Information (TDI) and extends the time-saving benefits of INRIX traffic services to include the automaker's other next-generation navigation systems, said INRIX.
Reportedly, Ford said that it will become the first automaker to utilize INRIX's real-time traffic information for 260,000 miles of roadways including 100,000 miles of arterials, city streets and secondary roads, to route drivers around traffic congestion and speed them to their destination.
Bryan Mistele, president and CEO of INRIX, said: "Our traffic-influenced routing with arterials delivers a massive breakthrough that offers Ford customers new time saving options for getting to the important places and events in their lives. As consumers increasingly demand navigation systems that help them avoid traffic congestion, important advancements like real-time traffic-influenced routing with arterials help companies like Ford meet the growing needs of their customers worldwide."
