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Bestop acquires Baja Designs

ABR Staff Writer Published 07 July 2016

Bestop, a manufacturer of Jeep and truck soft tops and accessories, has acquired Baja Designs (BD) of San Marcos, California.

Baja Designs has been recognized as 'The Scientists of Lighting' for more than 20 years, BD engineers revolutionary lighting systems to stay at the forefront of off-road racing and on- and off-road driving.

Bestop CEO John Larson said: "Baja Designs engineers elite-level products that are a perfect match with Bestop's ultra-premium Jeep soft tops and accessories."

The acquisition reflects Bestop's priority of growing both organically and through acquisitions in the automotive aftermarket. The company continues to invest in brand development and aggressive product innovation, while evaluating opportunities to extend into new product categories.

Baja Designs founder Alan Roach said: "We believe that now is the right time to join forces with Bestop because there is a huge opportunity to leverage each other's strengths and move even faster toward our shared long-term visions."

"This is all about making the Baja Designs business, brand and culture even stronger than it is today."



Source: Company Press Release