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Audi, Xbox 360 Announce Partnership

ABR Staff Writer Published 03 June 2009

Features such as gear ratios, tire deformation, and track telemetry integrated throughout the entire game

Audi, the maker of sporty luxury cars, and Xbox 360, the video game and entertainment system in racing games have forged a partnership centering on the debuts of the 2010 Audi R8 5.2 FSI quattro and “Forza Motorsport 3” later this year.

The creators of Forza Motorsport 3 have worked closely with Audi engineers to model the R8 V10 to an intricate degree and featured Audi R8 5.2 FSI quattro on the cover as its “hero” car. Features such as gear ratios, tire deformation, and track telemetry are integrated throughout the entire game .The new game is also expected to feature realistic renderings of race courses that Audi has achieved in recent years, including home of the 12 Hours of Sebring and several others that will be revealed in the months leading up to the game’s Fall release. 

Audi will officially announce pricing for the 2010 Audi R8 5.2 FSI quattro in the months ahead. The company said the car wouldl stand as the new model of the R8 series, which was developed jointly with quattro. Its ten-cylinder engine develops 525 hp.

The company claimed that Audi technologies such as quattro permanent all-wheel drive, the lightweight aluminum body and the innovative all-LED lights propel the new top Audi model right to the top of its competitive field.

Dan Greenawalt, Game Director of Turn 10 said: “What we love about the R8 is the car stands for much of what makes Forza Motorsport 3 the ultimate racing game – powerful but refined, sophisticated yet inviting, the perfect blend of design and performance. It’s that blend of design and performance that makes Audi the ideal partner for my team. It mirrors the way we approach the development of Forza.”

Mr.Scott Keogh, Chief Marketing Officer of Audi of America said: “If you spend just a few minutes with the teams at Xbox and Turn 10 you know these are car buffs who appreciate exceptional cars.Forza Motorsport 3 exudes authenticity. Audi puts a premium on engineering excellence. The two philosophies mesh perfectly.”